The OpenCandy Software Network was created to empower developers to acquire new users by tapping into a large and growing global network. The network gives advertisers exposure to new audiences by offering recommendations during the installation of popular software, adding a targeted, dynamic and measurable element not found in traditional distribution models. OpenCandy partners must comply with the following policies in order to participate. Should a partner fail to comply with one or more of these policies or the spirit of these policies, we reserve the right to deny inclusion into the network or to remove existing products at any time.

This document is dynamic and can be modified at any time. If you have any questions or suggestions about our policies, please feel free to contact us.

Table of Contents

  1. 1. Key points
  2. 2. General Requirements and Conduct
  3. 3. Installation Experience and Offers
  4. 4. Modifications to the User’s System
  5. 5. Uninstallation
  6. 6. Collection of Information
  7. 7. End User License Agreements and Privacy Policies
  8. 8. Non-OpenCandy Offers
  9. 9. Metrics Inflation
  10. Glossary of Terms

1. Key Points

  1. 1.1 Your software must be able to successfully perform its stated or marketed functionality (i.e. You software needs to work)
  2. 1.2 Only one search-enhancement product can be offered per installer
  3. 1.3 No more than four third-party offers can be presented per installer (including OpenCandy — which is considered a third-party offer)
  4. 1.4 The installer must make it straight-forward for the user to opt out of any offer

2. General Requirements

The partner’s product must not:

  1. 2.1 Include any malware or spyware
  2. 2.2 Have engaged in the spread of malware, nor can the partner’s website be or have been engaged in the distribution of malware
  3. 2.3 Install any non-core products not disclosed to the user
  4. 2.4 Deceptively warn the user that uninstalling the application will have any adverse affect
  5. 2.5 Reduce the functionality of another product or website
  6. 2.6 Use any third-party trademarks, copyrighted material, or trade secrets without explicit written consent
  7. 2.7 Contain advertisements that are misleading or deceptive in nature

The partner must:

  1. 2.9 Be the creator or publisher of the product whose installer is being monetized or have explicit written consent from the creator to do so; or
  2. 2.10 Meet one of the following criteria in order to monetize the installer of an open source project’s installer:
    1. a) Be the project’s lead or core developer(s); or
    2. b) Obtain explicit written permission from the lead developer(s) of the project; or
    3. c) Enhance the project by adding features or fixing bugs and contributed any such code back to the original project per its licensing agreement in a way that is publicly verifiable (such as code commits). (e.g. You fork a project, add demonstrative value, and rename the application.)

3. Installation Experience and Offers

The partner’s installer must:

  1. 3.1 Make it straight-forward to opt out of any offer
  2. 3.2 Provide a comprehensive list of all non-core software or add-ons (if applicable) under a “Default”, “Quick” or “Recommended” installation if pre-checked, or as a selectable list under a “Custom” installation option (or both) in order to obtain proper user consent
  3. 3.3 Be easily cancelable at any point during the install (except during the actual installation of the application)
  4. 3.4 Ensure all third-party software can be clearly attributed as to its commonly-known name, as well as its source and origin

The partner’s installer must not:

  1. 3.5 Attempt to restart a canceled installation at any time without obtaining the user’s explicit permission
  2. 3.6 Install anything to the user’s computer if the installation is canceled
  3. 3.7 Coerce the user into installing software
  4. 3.8 Present more than four offers from third parties (an OpenCandy offer is considered third-party)
  5. 3.9 Offer more than one search-enhancement product
  6. 3.10 Attempt to reinstall a product if the consumer chooses to cancel the install
  7. 3.11 Install Start Menu (or Start Button) items or desktop shortcuts that are not required to facilitate use or enhance the user’s experience of the core product

4. Modifications to the User’s System

  1. 4.1 The partner’s installer must ask the user permission before installation of non-core products and before making any changes to the user’s system, including:
    1. Third-party offers
    2. Toolbars or other browser “add-ins”
    3. Homepage settings
    4. Search setting
    5. Unresolved URL redirection
    6. Modifications of other applications
    7. Modifications of operating system files or functionality

5. Uninstallation

The partner’s product must:

  1. 5.1 Provide the ability to easily uninstall the application through:
    • a. The Windows Add or Remove Programs or the Programs and Features Control Panel utility; or
    • b. The Windows Start menu
  2. 5.2 Provide the ability to easily uninstall browser extensions through:
    • a. The Windows Add or Remove Programs or the Programs and Features Control Panel utility; or
    • b. A simple and easily accessible alternative for removing browser extensions that is clearly communicated to the user (e.g. an in-browser extensions removal function)
  3. 5.3 Provide the ability to easily uninstall any Gadget(s) through:
    • a. The Windows Gadget Gallery
  4. 5.4 Fully remove the applicable executable(s) when a user chooses to uninstall the partner’s core product by any of the available methods

6. Collection of Information

  1. 6.1 Any information that is collected or transmitted about the user or their computer, regardless of it being personally identifiable, must be fully disclosed to the end user. The application must clearly disclose the type of information being collected and the method of collection. In addition, the location of the privacy policy must be clearly communicated and easily accessible to the end user.
  2. 6.2 Any transmission of personally-identifiable information requires explicit user notification and consent before collection or transmission.

7. End User License Agreements and Privacy Policies

  1. 7.1 Partners must ensure the product being installed fully complies with both the product’s and OpenCandy’s End User License Agreements (EULA) and privacy policies.
  2. 7.2 The EULAs and privacy policies must be clearly communicated, not deceptive in any way and easily accessible to the consumer in a logical and prominent location (in the product’s installer, on the partner’s website or on a third-party website) and reading the EULAs should be a condition required before users are allowed to download or install the product.

8. Presentation of Non-OpenCandy Offers

  1. 8.1 Offers made by OpenCandy partners that are not provided by OpenCandy must still clearly communicate the value of the product or service being offered and not be deceptive in nature. Non-OpenCandy offers may not use the same format, colors or “Recommended by” language as OpenCandy offers and partners must ensure that users are not mistakenly led to believe that non-OpenCandy offers are in any way powered by or related to OpenCandy.

9. Metrics Inflation

  1. 9.1 Partners may not engage in or encourage any activity that artificially inflates acceptance and installation metrics.

Glossary of Terms

  1. Partners — Any company or individual participating in the OpenCandy network.
  2. Core product — The product that is required to solve the problem proposed as the key value proposition to the consumer.
  3. Third-party offer — Any offer not core to the partner’s product and not part of the same brand. Brands or products that are part of a related parent or subsidiary are considered to be third party.
  4. Opt — The process that allows a consumer to decide whether or not they would like to accept a given offer.
  5. Malware — Short for malicious software, is hostile, intrusive or annoying software designed to infiltrate a user’s computer system without their informed consent.
  6. Spyware — A specific type of malware designed to collect information about users without their knowledge or consent.
  7. Non-core product — A product that is not directly involved with solving the problem proposed as the key value proposition to the consumer.
  8. Executable(s) — An executable object that enables or contains instructions that can be executed by the user’s system.
  9. Gadgets — Mini applications that provide standalone functionality or tie into existing functionality on the system.
  10. Search toolbar — Any first or third-party browser toolbar which provides internet search capability.
  11. Search enhancement product — Any product or browser add-on which enhances search results by providing additional content in internet search results or alters search results in any manner.

V1.2 Jun 20, 2014
v1.1 May 1, 2011
v1.0 August 1, 2010